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Want To Enjoy Their Kisses Again?
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Traditional chews like Finn rely solely on surface friction to scrape away debris.
Arterra bypasses basic abrasion, utilizing nano-hydroxyapatite to actively penetrate and remineralize enamel from within.
Powered by Nano-Hydroxyapatite
Fights Plaque
Freshens Breath
Supports Healthy Gums
Prebiotic Gut Support
Whole-body Wellness
39 Premium Ingredients
22,500+ Happy Customers
Superior Quality & Dosage
Veterinarian Formulated
Science-Backed
Made in the USA
cGMP Certified Facility
100% Filler Free
Enhanced Longevity
Dental Defense
Dog owners searching for Finn dental chews are usually looking for something convenient, clean-label, and wellness-focused. That intention is good.
Does mechanical chewing plus functional mushrooms truly strengthen a dog’s teeth - or does it just deliver surface-level freshness and general wellness?
That single difference shifts dental care from convenient maintenance to modern preventive science.
While Finn uses clean ingredients, their chews rely on basic potato and starch bases that really only serve as a vehicle for the chew itself, offering very little nutritional value.
Arterra completely upgrades this approach by ditching the empty starches and replacing them with premium prebiotic fibers that actively support your dog's gut health and overall wellness.
Our formula goes way beyond surface-level cleaning by using clinical-grade nutrients and nano-hydroxyapatite to nourish and strengthen your dog’s teeth from the inside out.
Finn relies on chewing texture for plaque reduction and adds functional mushrooms for breath freshening.
That’s surface-level only - no remineralization, no structural reinforcement.
Arterra goes straight to the tooth itself with nano-hydroxyapatite - the same mineral used in modern human dentistry to:
No one else in the category does this. Cleaner teeth are nice; stronger teeth are the goal.
Finn positions mushrooms as their “magic” for everyday oral comfort and breath.
Helpful in theory, but mushrooms don’t specifically support gums, fresh breath, or the oral microbiome - those benefits are better delivered through dedicated ingredients.
Arterra was built around the full oral ecosystem (enamel, microbiome, inflammation, gum health, and the gut-oral axis).
That’s why we include a complete formula designed for systemic oral resilience:
Lifelong dental health isn’t a side benefit of general wellness - it’s a biological system.
Finn keeps things clean and functional, which is great. But their base is still built around mechanical action first, with mushrooms as the extra.
Arterra uses a nutritious prebiotic starch base that contributes to health every day:
Not just a clean chew. A chew that actively builds health.
Finn is positioned as an easy, modern wellness habit - adequate for routine freshness between cleanings.
Because prevention isn’t about today’s convenience - it’s about teeth that last a lifetime.
"Finally, I love his kisses again!"
With Nano-Hydroxyapatite for Dogs of All Ages
“Arterra’s dental chew is the first to combine new technology like nano-hydroxyapatite and active botanicals to strengthen teeth, freshen breath, and support healthy gums.”
The only dental chew powered by Nano-Hydroxyapatite
Arterra Dental Chews don’t just clean - they proactively strengthen teeth from within.
3. Purchase options
Jonathan Willbanks is an entrepreneur, biohacker, and devoted dog dad driving innovation in pet longevity. As a husband and father, his commitment to health spans the entire family, but his journey into canine wellness began with his dog Arturo - who lived to the human equivalent of 117 through a dedicated focus on functional medicine.
Through Arterra, Jonathan is bringing that same human-grade innovation to the pet world so every dog has the chance to live a long, vibrant life. His career spans 17 years of high-level e-commerce and product management, highlighted by founding the Inc. 500-ranked agency Cartograph and pioneering work for General Electric’s first in-house Amazon team.
Having developed and distributed bestselling products on a national scale, Jonathan now applies that same rigor to pet healthcare. Today, he combines his professional expertise with a genuine love for animals to bridge the gap between human science and canine wellness, ensuring a long, thriving life becomes the new standard for every member of the family.
If you searched for Finn, you’re exactly the kind of thoughtful owner Arterra was created for.
Dental disease is one of the most common long-term health challenges in dogs. Prevention depends on consistent, targeted daily care - not just convenient wellness.
Just a smarter way to protect the teeth that carry your dog through a lifetime with you.
Arterra dental chews are built from the inside out to support stronger teeth, healthier gums, and fresher breath. Each ingredient earns its place - from enamel-supporting actives to functional components that enhance texture and effectiveness - all working together through daily chewing for real oral health benefits.
These are the ingredients that deliver real, functional benefits for your dog’s oral and gut health. Our active ingredients are chosen for their proven roles, recognizability, and meaningful impact, starting with essential dental actives that support enamel, gums, and breath, followed by gut-supporting ingredients that reinforce the oral–gut connection. Supporting actives enhance comfort, balance, and daily nutrition without overcomplicating the formula. Every active ingredient earns its place by contributing to healthier chewing, inside and out.
A bioactive mineral that mimics natural tooth enamel, used in a dog-safe, rod-shaped nanoparticle form.
Supports enamel remineralization and helps defend against plaque buildup at the microscopic level.
Helps strengthen teeth and promote long-term oral health through daily chewing.
A concentrated extract rich in proanthocyanidins from cranberries.
Helps inhibit the adhesion of odor-causing bacteria to oral surfaces.
Supports fresh breath and healthy gums.
A concentrated source of catechins and natural antioxidants from green tea leaves.
Helps inhibit the growth of bacteria associated with bad breath while providing antioxidant support.
Supports healthy gums and fresh breath.
Certified organic brown seaweed harvested from pristine waters, providing trace minerals, iodine, polysaccharides, and polyphenols.
Supplies essential minerals for thyroid function and contains bioactive compounds that support a balanced
oral microbiome.
Helps maintain healthy gums, fresh breath, and overall vitality while complementing daily chewing for long-term oral health.
A nutrient-dense concentrate from alfalfa rich in vitamins, minerals, and chlorophyll.
Provides broad nutritional support and natural chlorophyll.
Supports overall nutrition and contributes to breath freshness.
Dried parsley flakes containing chlorophyll and natural plant compounds.
Helps neutralize mouth odors.
Supports fresh breath.
Dried banana fruit powder providing prebiotic fiber.
Nourishes beneficial gut bacteria.
Supports a balanced gut microbiome and promotes a healthy gut-oral connection for overall wellness.
A natural source of inulin (prebiotic fiber) from chicory root.
Promotes the growth of beneficial gut bacteria and provides natural, sugar-free sweetness.
Supports digestive regularity, nutrient absorption, and a healthy gut-oral axis.
Finely ground turmeric root containing curcuminoids.
Helps regulate normal inflammatory pathways.
Supports gum comfort and a healthy oral environment.
A natural mineral source of bioavailable calcium.
Provides calcium for teeth and bones while offering mild abrasive properties.
Helps maintain strong teeth and supports gentle mechanical cleaning during chewing.
Great chews require more than just actives - they need the right texture, stability, and taste to be effective day after day. Our functional excipients are selected to do more than hold the product together. Each one plays a critical role in flavor, structure, or consistency while also offering secondary health benefits – from supporting digestion and nutrient absorption to promoting skin, coat, and overall wellness. It’s food science with intention - nothing added without a purpose.
Deactivated nutritional yeast rich in B vitamins and natural compounds.
Provides B vitamins and enhances palatability.
Supports energy metabolism, skin and coat health, and makes the chews more appealing to dogs.
A natural emulsifier derived from sunflower seeds containing phosphatidylcholine.
Supports cell membrane integrity and fat emulsification.
Helps maintain healthy brain function and improves nutrient absorption.
A resistant starch derived from peas.
Acts as a prebiotic fiber that feeds beneficial gut bacteria.
Supports digestive function, microbial diversity, and stool quality.
A pH-balanced form of vinegar used in small amounts.
Helps maintain a balanced oral pH environment.
Supports a healthy mouth and fresh breath without risking enamel.
A natural protein derived from collagen.
Provides collagen peptides and helps form the soft texture.
Supports joint comfort, skin/coat health, gut lining integrity, and palatability.
Starch from cassava root containing resistant starch.
Functions as a prebiotic fiber and a gentle binder.
Supports digestive regularity and beneficial gut flora balance.
Some ingredients are simply necessary to ensure safety, consistency, and quality. Our inactive ingredients are kept to a strict minimum and chosen for their digestibility, neutrality, and safety. They don’t drive claims or marketing - they just help the chew maintain its soft texture, stability, and freshness. No fillers, no unnecessary additives, and no hidden extras - just the practical realities of responsible food science.
A finely milled rice-based binder and structure provider.
Serves as a digestible base and texture agent.
Provides structure to the chew while being gentle on digestion.
A plant-derived humectant.
Retains moisture in the product.
Creates the soft, chewy texture dogs love.
A small amount of sunflower oil used for flavor and blending.
Aids in mixing ingredients and enhances taste.
Improves palatability (used sparingly, <1% of formula).
A natural preservative derived from citrus.
Adjusts pH and preserves freshness.
Helps maintain product stability and quality.
© 2026 Arterra Pet, All Rights Reserved.
© 2026 Arterra Pet, All Rights Reserved.
