Side by side product comparison of Arterra comprehensive wellness supplement and the standard Greenies dental treat Side by side product comparison of Arterra comprehensive wellness supplement and the standard Greenies dental treat

A Better Dental Habit for the Dog You Love

More than just fresh breath - support stronger teeth, healthier gums, and long-term vitality with every chew.

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Powered by Nano-Hydroxyapatite

Powered by Nano-Hydroxyapatite

Fights Plaque

Fights Plaque

Freshens Breath

Freshens Breath

Supports Healthy Gums

Supports Healthy Gums

Prebiotic Gut Support

Prebiotic Gut Support

Whole-body Wellness

Whole-body Wellness

39 Premium Ingredients

39 Premium Ingredients

22,500+ Happy Customers

22,500+ Happy Customers

Superior Quality & Dosage

Superior Quality & Dosage

Veterinarian Formulated

Veterinarian Formulated

Science-Backed

Science-Backed

Made in the USA

Made in the USA

cGMP Certified Facility

cGMP Certified Facility

100% Filler Free

100% Filler Free

Enhanced Longevity

Enhanced Longevity

Dental Defense

Dental Defense

Arterra vs. Greenies

The Modern Standard for Real Dog Dental Health

For most dog owners researching Greenies, the goal is simple and deeply important.

Arterra dental chew designed to strengthen teeth with nano-hydroxyapatite while providing mechanical plaque defense for large breeds. Arterra dental chew designed to strengthen teeth with nano-hydroxyapatite while providing mechanical plaque defense for large breeds.

They are trying to solve one core need:

  • A way to protect their dog's teeth every single day.
  • But most traditional dental chews were never designed to truly support the biology of a dog's tooth.
  • They focus on surface cleaning, breath masking, and texture alone.
  • Arterra was built differently from the beginning.
  • Instead of copying legacy dental treats, Arterra dental chews were formulated around one of the most important breakthroughs in modern human oral care: nano-hydroxyapatite.
  • The result is a daily chew that does more than freshen breath.
  • It helps support enamel strength, oral balance, and long-term dental resilience at the microscopic level.

Why Arterra Is Better

Stop cleaning your dog's teeth with the very sugars and starches that cause decay.

While the green guys rely on artificial dyes and gut-clogging binders, Arterra uses clinical-grade nutrients to heal from the inside out.

Upgrade to Arterra

Why Arterra Is Different
From Greenies

01Proactive owner feeding Arterra dental chew to a small dog during outdoor activities for portable dental health support. Proactive owner feeding Arterra dental chew to a small dog during outdoor activities for portable dental health support.

Real Enamel Support vs. Surface-Level Cleaning

Most traditional dental chews rely on abrasion alone. They scrape plaque from the outside of the tooth but do not support the structure of the enamel itself.

Arterra goes deeper:

Each chew is powered by nano-hydroxyapatite, the same mineral used in next-generation human toothpaste to help:

  • Remineralize enamel
  • Strengthen and repair tooth structure
  • Defend against microscopic damage
  • Support long-term oral resilience

This is the difference between cleaning teeth and supporting stronger, healthier teeth.

02Owner rewarding a Pug with an Arterra dental chew to promote daily oral hygiene and bonding at home. Owner rewarding a Pug with an Arterra dental chew to promote daily oral hygiene and bonding at home.

Clean Nutrition Without the Artificial Extras

We’ve been conditioned to accept a standard where cheap formulas replace actual nutrition, leading most brands to rely on:

  • Artificial colors
  • Binding fillers
  • Flavoring agents with little biological value

Arterra was formulated with a different philosophy.

Every ingredient should serve a functional purpose in your dog’s health.

That means:

  • No unnecessary filers
  • No artificial dyes
  • No ingredient shortcuts
  • Thoughtfully selected, functional components

Because daily habits should support whole-body wellness, not compromise long-term health.

03Arterra's blend of functional botanicals designed to target the root causes of plaque and support systemic canine longevity. Arterra's blend of functional botanicals designed to target the root causes of plaque and support systemic canine longevity.

Oral Health Connected to Whole-Body Wellness

The mouth is not separate from the body. Inflammation, bacteria imbalance, and poor dental health can influence overall well-being over time.

Arterra dental chews support more than teeth alone through:

  • Active botanicals that help maintain fresh breath and gum balance
  • Prebiotic fiber that nourishes beneficial gut bacteria
  • A formulation designed around the gut-oral axis

This broader biological support is something traditional dental treats were never designed to provide.

04Improved canine breath from Arterra dental chews allowing for closer bonding and fresh breath between owners and pets. Improved canine breath from Arterra dental chews allowing for closer bonding and fresh breath between owners and pets.

Designed for Long-Term Health, Not Just Daily Treating

Many dental chews function primarily as treat replacements with a dental claim attached.

Arterra was designed as a daily health habit first:

  • Veterinarian-formulated
  • Science-back ingredients
  • Built for consistency in real life
  • Easy to give every day

Because the habits owners can realistically maintain every day are the ones that quietly shape a dog’s health over a lifetime.
Real health is not built through occasional effort, but through simple care repeated consistently over time.

Why Arterra Is Better Than The Other

Why Arterra Is Better Than The Other

Meet Jonathan Willbanks

Founder, CEO & Chief Science Officer at Arterra Pet

Jon Willbanks, Founder & CEO of Arterra Pet Science, innovator in comprehensive canine wellness and longevity supplements. Jon Willbanks, Founder & CEO of Arterra Pet Science, innovator in comprehensive canine wellness and longevity supplements.

Jonathan Willbanks is an entrepreneur, biohacker, and devoted dog dad driving innovation in pet longevity. As a husband and father, his commitment to health spans the entire family, but his journey into canine wellness began with his dog Arturo - who lived to the human equivalent of 117 through a dedicated focus on functional medicine.

Through Arterra, Jonathan is bringing that same human-grade innovation to the pet world so every dog has the chance to live a long, vibrant life. His career spans 17 years of high-level e-commerce and product management, highlighted by founding the Inc. 500-ranked agency Cartograph and pioneering work for General Electric’s first in-house Amazon team.

Having developed and distributed bestselling products on a national scale, Jonathan now applies that same rigor to pet healthcare. Today, he combines his professional expertise with a genuine love for animals to bridge the gap between human science and canine wellness, ensuring a long, thriving life becomes the new standard for every member of the family.

Jonathan Willbanks

Founder, CEO

Arterra's nano-hydroxyapatite formula being delivered to a French Bulldog through a durable chew to support structural tooth health and long-term oral hygiene. Arterra's nano-hydroxyapatite formula being delivered to a French Bulldog through a durable chew to support structural tooth health and long-term oral hygiene.

Who Arterra Is Designed For

Arterra is designed for dog owners who:

  • Expect more than surface-level breath freshening
  • Value clean, thoughtful ingredient quality
  • Trust science-guided wellness
  • Care about their dog’s long-term health and vitality
  • Are searching for a genuine alternative to Greenies

If this resonates with you, you are exactly who Arterra was built to serve.

Detailed shot of Arterra's functional chew texture engineered to scrape away surface buildup and support long-term structural tooth health Detailed shot of Arterra's functional chew texture engineered to scrape away surface buildup and support long-term structural tooth health

A Better Daily Dental Habit Starts Here

Your dog depends on you for the habits that shape their future health.

And dental health is one of the most important - and most overlooked - parts of lifelong well-being.

Arterra makes real oral support simple:

  • One chew. Once a day. Real science behind it.
  • No shortcuts.
  • No unnecessary fillers.
  • No surface-level solutions.

Just a smarter way to care for the teeth that carry your dog through a lifetime of moments with you.

The Dog Dental Chews Ingredients Library

Science-Backed Ingredients for Strong Teeth, Fresh Breath, and Whole-Body Wellness

Arterra dental chews are built from the inside out to support stronger teeth, healthier gums, and fresher breath. Each ingredient earns its place - from enamel-supporting actives to functional components that enhance texture and effectiveness - all working together through daily chewing for real oral health benefits.

Active Ingredients (The Good Stuff)

These are the ingredients that deliver real, functional benefits for your dog’s oral and gut health. Our active ingredients are chosen for their proven roles, recognizability, and meaningful impact, starting with essential dental actives that support enamel, gums, and breath, followed by gut-supporting ingredients that reinforce the oral–gut connection. Supporting actives enhance comfort, balance, and daily nutrition without overcomplicating the formula. Every active ingredient earns its place by contributing to healthier chewing, inside and out.

Nano-Hydroxyapatite(nHA)
Nano-Hydroxyapatite(nHA)

What is it?

A bioactive mineral that mimics natural tooth enamel, used in a dog-safe, rod-shaped nanoparticle form.

What it does?

Supports enamel remineralization and helps defend against plaque buildup at the microscopic level.

So what?

Helps strengthen teeth and promote long-term oral health through daily chewing.

Cranberry Extract
Cranberry Extract

What is it?

A concentrated extract rich in proanthocyanidins from cranberries.

What it does?

Helps inhibit the adhesion of odor-causing bacteria to oral surfaces.

So what?

Supports fresh breath and healthy gums.

Green Tea Extract
Green Tea Extract

What is it?

A concentrated source of catechins and natural antioxidants from green tea leaves.

What it does?

Helps inhibit the growth of bacteria associated with bad breath while providing antioxidant support.

So what?

Supports healthy gums and fresh breath.

Organic Kelp
Organic Kelp

What is it?

Certified organic brown seaweed harvested from pristine waters, providing trace minerals, iodine, polysaccharides, and polyphenols.

What it does?

Supplies essential minerals for thyroid function and contains bioactive compounds that support a balanced
oral microbiome.

So what?

Helps maintain healthy gums, fresh breath, and overall vitality while complementing daily chewing for long-term oral health.

Alfalfa Concentrate
Alfalfa Concentrate

What is it?

A nutrient-dense concentrate from alfalfa rich in vitamins, minerals, and chlorophyll.

What it does?

Provides broad nutritional support and natural chlorophyll.

So what?

Supports overall nutrition and contributes to breath freshness.

Parsley Flakes
Parsley Flakes

What is it?

Dried parsley flakes containing chlorophyll and natural plant compounds.

What it does?

Helps neutralize mouth odors.

What it does?

Supports fresh breath.

Banana Flour (Prebiotic)
Banana Flour (Prebiotic)

What is it?

Dried banana fruit powder providing prebiotic fiber.

What it does?

Nourishes beneficial gut bacteria.

So what?

Supports a balanced gut microbiome and promotes a healthy gut-oral connection for overall wellness.

Chicory Root (Prebiotic)
Chicory Root (Prebiotic)

What is it?

A natural source of inulin (prebiotic fiber) from chicory root.

What it does?

Promotes the growth of beneficial gut bacteria and provides natural, sugar-free sweetness.

So what?

Supports digestive regularity, nutrient absorption, and a healthy gut-oral axis.

Ground Turmeric
Ground Turmeric

What is it?

Finely ground turmeric root containing curcuminoids.

What it does?

Helps regulate normal inflammatory pathways.

So what?

Supports gum comfort and a healthy oral environment.

Calcium Carbonate
Calcium Carbonate

What is it?

A natural mineral source of bioavailable calcium.

What it does?

Provides calcium for teeth and bones while offering mild abrasive properties.

So what?

Helps maintain strong teeth and supports gentle mechanical cleaning during chewing.

Functional Excipients (Flavor and Texture - with Benefits)

Great chews require more than just actives - they need the right texture, stability, and taste to be effective day after day. Our functional excipients are selected to do more than hold the product together. Each one plays a critical role in flavor, structure, or consistency while also offering secondary health benefits – from supporting digestion and nutrient absorption to promoting skin, coat, and overall wellness. It’s food science with intention - nothing added without a purpose.

Brewer’s Yeast
Brewer’s Yeast

What is it?

Deactivated nutritional yeast rich in B vitamins and natural compounds.

What it does?

Provides B vitamins and enhances palatability.

So what?

Supports energy metabolism, skin and coat health, and makes the chews more appealing to dogs.

Sunflower Lecithin
Sunflower Lecithin

What is it?

A natural emulsifier derived from sunflower seeds containing phosphatidylcholine.

What it does?

Supports cell membrane integrity and fat emulsification.

So what?

Helps maintain healthy brain function and improves nutrient absorption.

Pea Starch
Pea Starch

What is it?

A resistant starch derived from peas.

What it does?

Acts as a prebiotic fiber that feeds beneficial gut bacteria.

So what?

Supports digestive function, microbial diversity, and stool quality.

Buffered Vinegar
Buffered Vinegar

What is it?

A pH-balanced form of vinegar used in small amounts.

What it does?

Helps maintain a balanced oral pH environment.

So what?

Supports a healthy mouth and fresh breath without risking enamel.

Gelatin
Gelatin

What is it?

A natural protein derived from collagen.

What it does?

Provides collagen peptides and helps form the soft texture.

So what?

Supports joint comfort, skin/coat health, gut lining integrity, and palatability.

Tapioca Starch
Tapioca Starch

What is it?

Starch from cassava root containing resistant starch.

What it does?

Functions as a prebiotic fiber and a gentle binder.

So what?

Supports digestive regularity and beneficial gut flora balance.

Inactive Ingredients (Food Science - Without the Junk)

Some ingredients are simply necessary to ensure safety, consistency, and quality. Our inactive ingredients are kept to a strict minimum and chosen for their digestibility, neutrality, and safety. They don’t drive claims or marketing - they just help the chew maintain its soft texture, stability, and freshness. No fillers, no unnecessary additives, and no hidden extras - just the practical realities of responsible food science.

Rice Flour
Rice Flour

What is it?

A finely milled rice-based binder and structure provider.

What it does?

Serves as a digestible base and texture agent.

So what?

Provides structure to the chew while being gentle on digestion.

Vegetable Glycerin
Vegetable Glycerin

What is it?

A plant-derived humectant.

What it does?

Retains moisture in the product.

So what?

Creates the soft, chewy texture dogs love.

Sunflower Oil
Sunflower Oil

What is it?

A small amount of sunflower oil used for flavor and blending.

What it does?

Aids in mixing ingredients and enhances taste.

So what?

Improves palatability (used sparingly, <1% of formula).

Citric Acid
Citric Acid

What is it?

A natural preservative derived from citrus.

What it does?

Adjusts pH and preserves freshness.

So what?

Helps maintain product stability and quality.