A side-by-side comparison featuring a dog holding an Arterra dental chew pouch on the left and a dog holding a Native Pet yak chew package on the right. A side-by-side comparison featuring a dog holding an Arterra dental chew pouch on the left and a dog holding a Native Pet yak chew package on the right.

Proactive Oral Care, Not Just a Long-Lasting Chew

Native Pet serves as a long-lasting treat that provides basic dental benefits through physical wear.

Arterra moves past simple surface cleaning, providing a true proactive dental solution that targets the entire oral microbiome to build resilient enamel and lasting structural strength.

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Powered by Nano-Hydroxyapatite

Powered by Nano-Hydroxyapatite

Fights Plaque

Fights Plaque

Freshens Breath

Freshens Breath

Supports Healthy Gums

Supports Healthy Gums

Prebiotic Gut Support

Prebiotic Gut Support

Whole-body Wellness

Whole-body Wellness

39 Premium Ingredients

39 Premium Ingredients

22,500+ Happy Customers

22,500+ Happy Customers

Superior Quality & Dosage

Superior Quality & Dosage

Veterinarian Formulated

Veterinarian Formulated

Science-Backed

Science-Backed

Made in the USA

Made in the USA

cGMP Certified Facility

cGMP Certified Facility

100% Filler Free

100% Filler Free

Enhanced Longevity

Enhanced Longevity

Dental Defense

Dental Defense

Arterra vs. Native Pet

The Modern Standard for Real Dog Dental Health

Dog owners searching for Native Pet dental chews are usually looking for something simple, clean, and easy to add to their dog’s daily wellness routine. That intention is good.

A happy brindle French Bulldog resting on a rug while enjoying an Arterra dental chew, designed for proactive oral care and enamel remineralization. A happy brindle French Bulldog resting on a rug while enjoying an Arterra dental chew, designed for proactive oral care and enamel remineralization.

But a more important long-term question is starting to matter for informed pet parents:

Does a high-protein, long-lasting chew truly strengthen a dog’s teeth - or mainly provide surface cleaning and chewing satisfaction?

  • Native Pet’s yak chew is an excellent pastime for passive entertainment, and the durable structure keeps dogs occupied for hours.
  • But long-lasting treats are strictly limited to mechanical abrasion; they do not rebuild enamel or target the oral microbiome in any meaningful way.
  • Arterra was designed from the ground up for real dental structure and whole-mouth biology.

That single difference shifts dental care from convenient maintenance to modern preventive science.

Why Arterra Is Different

While Native Pet uses clean ingredients, their formulas are engineered entirely around long-lasting chew time and basic physical distraction, offering only a single-function pastime that leaves teeth vulnerable beneath the surface.

Arterra completely upgrades this approach by ditching the passive treat logic and replacing it with a veterinarian-formulated routine designed to target systemic oral balance and protect long-term dental health.

Upgrade to Arterra

4 Reasons to Upgrade
From Native Pet to Arterra

01A close-up, top-down view of an Arterra dog dental chew, highlighting its specialized textured design engineered for plaque disruption and oral health. A close-up, top-down view of an Arterra dog dental chew, highlighting its specialized textured design engineered for plaque disruption and oral health.

Enamel Strengthening vs. Mechanical Abrasion + Mushrooms

Native Pet focuses entirely on extended chewing time and distraction, leaving teeth vulnerable by offering a basic, superficial structure that can only:

  • Provide long-lasting chewing engagement
  • Support plaque reduction through texture
  • Freshen breath during chewing

These benefits focus primarily on the outer surface of the tooth.

Arterra goes deeper - to the microscopic structure of enamel.

Each chew is powered by nano-hydroxyapatite, the same mineral used in modern human dental care to help:

  • Remineralize enamel
  • Reinforce tooth structure
  • Support resistance to micro-damage
  • Promote long-term oral resilience

This is the difference between chewing for cleanliness and supporting real tooth strength.

02A person holding an Arterra dental chew, showcasing its structure designed for daily, science-backed preventative oral care. A person holding an Arterra dental chew, showcasing its structure designed for daily, science-backed preventative oral care.

Whole-Mouth and Gut-Oral Biology vs. Single-Function Chewing Support

Native Pet products often emphasize simplicity and chew durability as the primary pathway to oral support.

Arterra was formulated around a broader biological understanding:

Oral health is connected to the microbiome, gum balance, inflammation, and digestion.

That is why Arterra includes:

  • Active botanicals that support fresh breath and healthy gums
  • Prebiotic fiber that nourishes beneficial gut bacteria
  • A formulation designed around the gut-oral axis

Because lifelong dental health is systemic, not just mechanical.

03A person offering an Arterra dental chew to a dog resting on a sofa, illustrating the ease of adding Arterra to a daily wellness routine. A person offering an Arterra dental chew to a dog resting on a sofa, illustrating the ease of adding Arterra to a daily wellness routine.

Functional Preventive Ingredients vs. Minimalist Chew Formulation

Native Pet emphasizes clean, limited ingredients focused on chew structure, digestibility, and protein content.

Arterra builds on a different philosophy: Every ingredient should actively contribute to long-term dental resilience.

That means:

  • No unnecessary fillers
  • No artificial dyes
  • Science-guided nutrient inclusion
  • Daily-use consistency for preventive wellness

Not just a simple chew. A chew designed to do more for lifelong health.

04A French Bulldog holding an Arterra dental chew, enjoying the chew's effectiveness as a proactive, veterinarian-formulated solution for stronger teeth. A woman sitting on the floor feeds a bone-shaped Arterra dog dental chew to a Pug, showcasing a healthy daily wellness routine for canine oral health.

Designed for Lifelong Dental Resilience, Not Just Daily Chewing

Many long-lasting dental chews prioritize passive distraction over actual preventative science, relying on a basic treat structure built only for:

  • Extended chewing time
  • Convenience and routine use
  • Surface plaque disruption

Arterra was designed as a true preventive oral health habit:

  • Veterinarian-formulated
  • Built on emerging dental science
  • Easy to give consistently every day
  • Intended for lifelong enamel resilience

Because prevention shapes health years ahead, not just today’s chewing experience.

Why Arterra Is Better Than The Other

Why Arterra Is Better Than The Other
“He’s more excited for these than his dinner! A total game-changer for his daily routine.”

“He’s more excited for these than his dinner! A total game-changer for his daily routine.”

“Reggie hides his treats to save them for later; he clearly values these more than any other bone.”

“Reggie hides his treats to save them for later; he clearly values these more than any other bone.”

“nHA works! I use it in my toothpaste too. My dog's teeth and my own have never been whiter.”

“nHA works! I use it in my toothpaste too. My dog's teeth and my own have never been whiter.”

“Jasper the Corgi loves these! I am incredibly impressed with the quality of the ingredients.”

“Jasper the Corgi loves these! I am incredibly impressed with the quality of the ingredients.”

“My dog is obsessed with these dental bones! It is a relief to find something he truly enjoys.”

“My dog is obsessed with these dental bones! It is a relief to find something he truly enjoys.”

“Even my picky Border Collie loves them. I’m definitely adding these to my monthly subscription.”

“Even my picky Border Collie loves them. I’m definitely adding these to my monthly subscription.”

Meet Jonathan Willbanks

Founder, CEO & Chief Science Officer at Arterra Pet

Jon Willbanks, Founder & CEO of Arterra Pet Science, innovator in comprehensive canine wellness and longevity supplements. Jon Willbanks, Founder & CEO of Arterra Pet Science, innovator in comprehensive canine wellness and longevity supplements.

Jonathan Willbanks is an entrepreneur, biohacker, and devoted dog dad driving innovation in pet longevity. As a husband and father, his commitment to health spans the entire family, but his journey into canine wellness began with his dog Arturo - who lived to the human equivalent of 117 through a dedicated focus on functional medicine.

Through Arterra, Jonathan is bringing that same human-grade innovation to the pet world so every dog has the chance to live a long, vibrant life. His career spans 17 years of high-level e-commerce and product management, highlighted by founding the Inc. 500-ranked agency Cartograph and pioneering work for General Electric’s first in-house Amazon team.

Having developed and distributed bestselling products on a national scale, Jonathan now applies that same rigor to pet healthcare. Today, he combines his professional expertise with a genuine love for animals to bridge the gap between human science and canine wellness, ensuring a long, thriving life becomes the new standard for every member of the family.

Jonathan Willbanks

Founder, CEO

A young girl in a yellow dress happily feeds an Arterra dental chew to a brindle and white dog in a sunny park, highlighting the chew as an easy-to-use part of a healthy, everyday routine for dogs. A young girl in a yellow dress happily feeds an Arterra dental chew to a brindle and white dog in a sunny park, highlighting the chew as an easy-to-use part of a healthy, everyday routine for dogs.

Who Arterra Is Designed For

Arterra is engineered specifically for dog owners who:

  • Want a dedicated, science-backed health routine rather than just a quiet hour
  • Prioritize structural enamel strength and systemic prevention
  • Understand that true oral health happens below the gumline, not just on the surface
  • Are ready to upgrade from a high-quality treat to clinical-grade oral care

If you value the premium quality of Native Pet, you are exactly the kind of intentional dog parent Arterra was built for.

An elderly woman sitting in a bright, cozy living room, smiling as she feeds an Arterra dental chew to her golden retriever, emphasizing the chew’s role in a simple, daily health routine for dogs of all ages. An elderly woman sitting in a bright, cozy living room, smiling as she feeds an Arterra dental chew to her golden retriever, emphasizing the chew’s role in a simple, daily health routine for dogs of all ages.

A Better Daily Dental Habit Starts Here

Native Pet’s yak chews offer a good, long-lasting distraction. They provide physical scraping and durable enjoyment. However, preventing true long-term dental challenges requires targeted care, not just a quality pastime.

Arterra makes advanced oral support systemic. Our formulated daily dose of nano-hydroxyapatite, targeted botanicals, and a prebiotic base is designed to strengthen teeth, balance oral biology, and support gut health.

  • No surface-only scraping solutions
  • No generic chew structure
  • No single-function “treat” logic

Just a smarter, biologically focused way to protect the teeth that carry your dog through a lifetime with you.

The Dog Dental Chews Ingredients Library

Science-Backed Ingredients for Strong Teeth, Fresh Breath, and Whole-Body Wellness

Arterra dental chews are built from the inside out to support stronger teeth, healthier gums, and fresher breath. Each ingredient earns its place - from enamel-supporting actives to functional components that enhance texture and effectiveness - all working together through daily chewing for real oral health benefits.

Active Ingredients (The Good Stuff)

These are the ingredients that deliver real, functional benefits for your dog’s oral and gut health. Our active ingredients are chosen for their proven roles, recognizability, and meaningful impact, starting with essential dental actives that support enamel, gums, and breath, followed by gut-supporting ingredients that reinforce the oral–gut connection. Supporting actives enhance comfort, balance, and daily nutrition without overcomplicating the formula. Every active ingredient earns its place by contributing to healthier chewing, inside and out.

Nano-Hydroxyapatite(nHA)
Nano-Hydroxyapatite(nHA)

What is it?

A bioactive mineral that mimics natural tooth enamel, used in a dog-safe, rod-shaped nanoparticle form.

What it does?

Supports enamel remineralization and helps defend against plaque buildup at the microscopic level.

So what?

Helps strengthen teeth and promote long-term oral health through daily chewing.

Cranberry Extract
Cranberry Extract

What is it?

A concentrated extract rich in proanthocyanidins from cranberries.

What it does?

Helps inhibit the adhesion of odor-causing bacteria to oral surfaces.

So what?

Supports fresh breath and healthy gums.

Green Tea Extract
Green Tea Extract

What is it?

A concentrated source of catechins and natural antioxidants from green tea leaves.

What it does?

Helps inhibit the growth of bacteria associated with bad breath while providing antioxidant support.

So what?

Supports healthy gums and fresh breath.

Organic Kelp
Organic Kelp

What is it?

Certified organic brown seaweed harvested from pristine waters, providing trace minerals, iodine, polysaccharides, and polyphenols.

What it does?

Supplies essential minerals for thyroid function and contains bioactive compounds that support a balanced
oral microbiome.

So what?

Helps maintain healthy gums, fresh breath, and overall vitality while complementing daily chewing for long-term oral health.

Alfalfa Concentrate
Alfalfa Concentrate

What is it?

A nutrient-dense concentrate from alfalfa rich in vitamins, minerals, and chlorophyll.

What it does?

Provides broad nutritional support and natural chlorophyll.

So what?

Supports overall nutrition and contributes to breath freshness.

Parsley Flakes
Parsley Flakes

What is it?

Dried parsley flakes containing chlorophyll and natural plant compounds.

What it does?

Helps neutralize mouth odors.

What it does?

Supports fresh breath.

Banana Flour (Prebiotic)
Banana Flour (Prebiotic)

What is it?

Dried banana fruit powder providing prebiotic fiber.

What it does?

Nourishes beneficial gut bacteria.

So what?

Supports a balanced gut microbiome and promotes a healthy gut-oral connection for overall wellness.

Chicory Root (Prebiotic)
Chicory Root (Prebiotic)

What is it?

A natural source of inulin (prebiotic fiber) from chicory root.

What it does?

Promotes the growth of beneficial gut bacteria and provides natural, sugar-free sweetness.

So what?

Supports digestive regularity, nutrient absorption, and a healthy gut-oral axis.

Ground Turmeric
Ground Turmeric

What is it?

Finely ground turmeric root containing curcuminoids.

What it does?

Helps regulate normal inflammatory pathways.

So what?

Supports gum comfort and a healthy oral environment.

Calcium Carbonate
Calcium Carbonate

What is it?

A natural mineral source of bioavailable calcium.

What it does?

Provides calcium for teeth and bones while offering mild abrasive properties.

So what?

Helps maintain strong teeth and supports gentle mechanical cleaning during chewing.

Functional Excipients (Flavor and Texture - with Benefits)

Great chews require more than just actives - they need the right texture, stability, and taste to be effective day after day. Our functional excipients are selected to do more than hold the product together. Each one plays a critical role in flavor, structure, or consistency while also offering secondary health benefits – from supporting digestion and nutrient absorption to promoting skin, coat, and overall wellness. It’s food science with intention - nothing added without a purpose.

Brewer’s Yeast
Brewer’s Yeast

What is it?

Deactivated nutritional yeast rich in B vitamins and natural compounds.

What it does?

Provides B vitamins and enhances palatability.

So what?

Supports energy metabolism, skin and coat health, and makes the chews more appealing to dogs.

Sunflower Lecithin
Sunflower Lecithin

What is it?

A natural emulsifier derived from sunflower seeds containing phosphatidylcholine.

What it does?

Supports cell membrane integrity and fat emulsification.

So what?

Helps maintain healthy brain function and improves nutrient absorption.

Pea Starch
Pea Starch

What is it?

A resistant starch derived from peas.

What it does?

Acts as a prebiotic fiber that feeds beneficial gut bacteria.

So what?

Supports digestive function, microbial diversity, and stool quality.

Buffered Vinegar
Buffered Vinegar

What is it?

A pH-balanced form of vinegar used in small amounts.

What it does?

Helps maintain a balanced oral pH environment.

So what?

Supports a healthy mouth and fresh breath without risking enamel.

Gelatin
Gelatin

What is it?

A natural protein derived from collagen.

What it does?

Provides collagen peptides and helps form the soft texture.

So what?

Supports joint comfort, skin/coat health, gut lining integrity, and palatability.

Tapioca Starch
Tapioca Starch

What is it?

Starch from cassava root containing resistant starch.

What it does?

Functions as a prebiotic fiber and a gentle binder.

So what?

Supports digestive regularity and beneficial gut flora balance.

Inactive Ingredients (Food Science - Without the Junk)

Some ingredients are simply necessary to ensure safety, consistency, and quality. Our inactive ingredients are kept to a strict minimum and chosen for their digestibility, neutrality, and safety. They don’t drive claims or marketing - they just help the chew maintain its soft texture, stability, and freshness. No fillers, no unnecessary additives, and no hidden extras - just the practical realities of responsible food science.

Rice Flour
Rice Flour

What is it?

A finely milled rice-based binder and structure provider.

What it does?

Serves as a digestible base and texture agent.

So what?

Provides structure to the chew while being gentle on digestion.

Vegetable Glycerin
Vegetable Glycerin

What is it?

A plant-derived humectant.

What it does?

Retains moisture in the product.

So what?

Creates the soft, chewy texture dogs love.

Sunflower Oil
Sunflower Oil

What is it?

A small amount of sunflower oil used for flavor and blending.

What it does?

Aids in mixing ingredients and enhances taste.

So what?

Improves palatability (used sparingly, <1% of formula).

Citric Acid
Citric Acid

What is it?

A natural preservative derived from citrus.

What it does?

Adjusts pH and preserves freshness.

So what?

Helps maintain product stability and quality.