Modern Canine Longevity vs. Synthetic Chews

OraVet® uses delmopinol hydrochloride to create a chemical barrier that helps block bacteria and reduce plaque attachment along the tooth surface.

Arterra takes canine dental science to the cellular level. Powered by biocompatible, identical Nano-Hydroxyapatite (nHA), Arterra actively remineralizes depleted enamel, seals microscopic tooth wear, and balances the gut-oral axis using clean, functional whole-body nutrition.

Claim up to 50% OFF Now
Powered by Nano-Hydroxyapatite

Powered by Nano-Hydroxyapatite

Fights Plaque

Fights Plaque

Freshens Breath

Freshens Breath

Supports Healthy Gums

Supports Healthy Gums

Prebiotic Gut Support

Prebiotic Gut Support

Whole-body Wellness

Whole-body Wellness

39 Premium Ingredients

39 Premium Ingredients

22,500+ Happy Customers

22,500+ Happy Customers

Superior Quality & Dosage

Superior Quality & Dosage

Veterinarian Formulated

Veterinarian Formulated

Science-Backed

Science-Backed

Made in the USA

Made in the USA

cGMP Certified Facility

cGMP Certified Facility

100% Filler Free

100% Filler Free

Enhanced Longevity

Enhanced Longevity

Dental Defense

Dental Defense

Arterra vs. Dentastix

The Evolution from Chemical Coating to Biological Synergy

Pet parents who choose OraVet are committed to serious dental defense. They know routine plaque leads to chronic oral disease, and they often seek clinical-grade options to protect their dog’s mouth.

That dedication to preventive care is crucial. However, forward-thinking pet parents are asking a fundamental question:

Does coating your dog’s teeth in a synthetic chemical barrier actually rebuild tooth structure, or does it simply place a temporary shield over thinning enamel?

  • While OraVet relies on delmopinol - a synthetic surfactant designed to form a slippery film over tooth surfaces - it does nothing to restore the minerals your dog loses to daily chewing and dietary acidity.
  • Arterra was formulated to address the fundamental architecture of the tooth. Utilizing authentic Nano-Hydroxyapatite alongside gut-nourishing prebiotics and clean, organic botanicals, Arterra restores enamel from within. We formulated without synthetic chemical agents, artificial colorants, or digestive stressors in favor of clean canine longevity.

That is the definitive shift from synthetic surface coating to biocompatible structural restoration.

Why Arterra Is Different

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.

Upgrade to Arterra

4 Reasons to Upgrade
From OraVet to Arterra

01

Bioactive Enamel Remineralization vs. Synthetic Chemical Barriers

OraVet uses delmopinol hydrochloride to create an artificial barrier that reduces bacterial stickiness. While this mechanically interrupts plaque accumulation, it provides zero structural nourishment to the tooth.

Arterra repairs teeth biologically.

Every chew is packed with pure Nano-Hydroxyapatite (nHA), the exact crystalline compound that makes up 97% of your dog’s natural tooth enamel. Rather than coating teeth with synthetic chemistry, Arterra:

  • Integrates directly into microscopic fissures and micro-abrasions
  • Restores depleted enamel thickness worn down by tough chew toys and daily life
  • Creates a naturally smooth, mineral-dense shield that repels bacteria without chemicals
  • Strengthens internal tooth density to protect against chips, fractures, and extractions

Coating damaged enamel is a short-term shield. Remineralizing enamel builds a lifetime of resilience.

02

Canine Longevity Medicine vs. Industrial Hygiene

OraVet is manufactured under traditional commercial hygiene models that emphasize barrier chemistry and shelf-life stabilizers.

Arterra is engineered through the lens of preventative canine longevity:

  • Veterinarian-formulated by functional medicine and longevity specialists
  • Strictly filler-free and made exclusively in cGMP-certified USA facilities
  • Backed by emerging human and veterinary dental research
  • Formulated to keep teeth strong, functional, and intact through your dog’s senior years

Because true preventative healthcare means strengthening your dog's biological foundation, not relying on synthetic shortcuts.

03

Whole-Plant Botanicals vs. Single-Mechanism Chemistry

Canine oral disease is not an isolated mechanical issue; it is closely tied to systemic inflammation, periodontal gum integrity, and immune function.

Arterra supports the complete oral ecosystem:

  • Organic Kelp, Turmeric, and Alfalfa: Supply natural antioxidants and systemic inflammation defense to keep gum lines firm, pink, and healthy.
  • Cranberry and Green Tea Extract: Naturally inhibit pathogenic biofilm formation without destroying beneficial oral flora.
  • Targeted Mechanical Geometry: Custom-engineered ridges work with your dog’s bite to gently scrape away plaque without excessive abrasiveness.
04

Designed for Lifelong Dental Resilience, Not Just Daily Convenience

Traditional dental treats like Dentastix are positioned around ease of use, routine plaque reduction, and everyday breath freshness.

Arterra was designed as a true preventive oral health habit:

  • Veterinarian-formulated
  • Built on emerging dental science
  • Easy to give consistently every day
  • Intended for lifelong enamel resilience

Because prevention shapes health years ahead, not just today’s cleanliness.

Why Arterra is Better Than OraVet

Why Arterra is Better Than OraVet
“He’s more excited for these than his dinner! A total game-changer for his daily routine.”

“He’s more excited for these than his dinner! A total game-changer for his daily routine.”

“Reggie hides his treats to save them for later; he clearly values these more than any other bone.”

“Reggie hides his treats to save them for later; he clearly values these more than any other bone.”

“nHA works! I use it in my toothpaste too. My dog's teeth and my own have never been whiter.”

“nHA works! I use it in my toothpaste too. My dog's teeth and my own have never been whiter.”

“Jasper the Corgi loves these! I am incredibly impressed with the quality of the ingredients.”

“Jasper the Corgi loves these! I am incredibly impressed with the quality of the ingredients.”

“My dog is obsessed with these dental bones! It is a relief to find something he truly enjoys.”

“My dog is obsessed with these dental bones! It is a relief to find something he truly enjoys.”

“Even my picky Border Collie loves them. I’m definitely adding these to my monthly subscription.”

“Even my picky Border Collie loves them. I’m definitely adding these to my monthly subscription.”

Meet Jonathan Willbanks

Founder, CEO & Chief Science Officer at Arterra Pet

Jon Willbanks, Founder & CEO of Arterra Pet Science, innovator in comprehensive canine wellness and longevity supplements. Jon Willbanks, Founder & CEO of Arterra Pet Science, innovator in comprehensive canine wellness and longevity supplements.

Jonathan Willbanks is an entrepreneur, biohacker, and devoted dog dad driving innovation in pet longevity. As a husband and father, his commitment to health spans the entire family, but his journey into canine wellness began with his dog Arturo - who lived to the human equivalent of 117 through a dedicated focus on functional medicine.

Through Arterra, Jonathan is bringing that same human-grade innovation to the pet world so every dog has the chance to live a long, vibrant life. His career spans 17 years of high-level e-commerce and product management, highlighted by founding the Inc. 500-ranked agency Cartograph and pioneering work for General Electric’s first in-house Amazon team.

Having developed and distributed bestselling products on a national scale, Jonathan now applies that same rigor to pet healthcare. Today, he combines his professional expertise with a genuine love for animals to bridge the gap between human science and canine wellness, ensuring a long, thriving life becomes the new standard for every member of the family.

Jonathan Willbanks

Founder, CEO

Who Arterra Is Designed For

Built specifically for pet parents who refuse to compromise on ingredient integrity or systemic wellness.

  • Dogs with sensitive digestion or food allergies: Free from wheat gluten, soy, artificial dyes, and low-grade fillers that trigger skin and stomach reactions.
  • Pet owners seeking total oral microbiome care: Targets harmful bacteria directly without relying on synthetic chemical barriers or harsh oral antimicrobials.
  • Dogs needing proactive whole-body longevity: Infused with functional botanicals, antioxidants, and anti-inflammatory compounds that safeguard vital organs beyond the mouth.
  • Discerning owners demanding transparent sourcing: 100% human-grade, clinically supported active ingredients selected for bioavailable systemic protection.

Most conventional chews lean on synthetic coating agents and cheap grain bases. Arterra delivers clinically backed oral protection powered by clean, functional nutrition.

A Better Daily Dental Habit Starts Here

Why pet parents are leaving synthetic chemical chews behind for Arterra.

While brands like OraVet depend on chemical synthetic surfactants like delmopinol alongside common grain allergens, Arterra cleanses, protects, and restores naturally.

  • Clean, allergen-free formulation: Eliminates the wheat, soy, pork meal, and artificial additives common in veterinary dental products.
  • Microbiome-first oral protection: Neutralizes destructive oral bacteria while preserving the beneficial microbes necessary for healthy digestion.
  • Functional systemic wellness: Actively supports cardiovascular integrity, joint health, and immunity with every chew instead of offering empty mechanical abrasion.

Switch to a daily dental ritual that delivers visibly cleaner teeth, freshened breath, and zero compromise on your dog's long-term health.

The Dog Dental Chews Ingredients Library

Science-Backed Ingredients for Strong Teeth, Fresh Breath, and Whole-Body Wellness

Arterra dental chews are built from the inside out to support stronger teeth, healthier gums, and fresher breath. Each ingredient earns its place - from enamel-supporting actives to functional components that enhance texture and effectiveness - all working together through daily chewing for real oral health benefits.

Active Ingredients (The Good Stuff)

These are the ingredients that deliver real, functional benefits for your dog’s oral and gut health. Our active ingredients are chosen for their proven roles, recognizability, and meaningful impact, starting with essential dental actives that support enamel, gums, and breath, followed by gut-supporting ingredients that reinforce the oral–gut connection. Supporting actives enhance comfort, balance, and daily nutrition without overcomplicating the formula. Every active ingredient earns its place by contributing to healthier chewing, inside and out.

Nano-Hydroxyapatite(nHA)
Nano-Hydroxyapatite(nHA)

What is it?

A bioactive mineral that mimics natural tooth enamel, used in a dog-safe, rod-shaped nanoparticle form.

What it does?

Supports enamel remineralization and helps defend against plaque buildup at the microscopic level.

So what?

Helps strengthen teeth and promote long-term oral health through daily chewing.

Cranberry Extract
Cranberry Extract

What is it?

A concentrated extract rich in proanthocyanidins from cranberries.

What it does?

Helps inhibit the adhesion of odor-causing bacteria to oral surfaces.

So what?

Supports fresh breath and healthy gums.

Green Tea Extract
Green Tea Extract

What is it?

A concentrated source of catechins and natural antioxidants from green tea leaves.

What it does?

Helps inhibit the growth of bacteria associated with bad breath while providing antioxidant support.

So what?

Supports healthy gums and fresh breath.

Organic Kelp
Organic Kelp

What is it?

Certified organic brown seaweed harvested from pristine waters, providing trace minerals, iodine, polysaccharides, and polyphenols.

What it does?

Supplies essential minerals for thyroid function and contains bioactive compounds that support a balanced
oral microbiome.

So what?

Helps maintain healthy gums, fresh breath, and overall vitality while complementing daily chewing for long-term oral health.

Alfalfa Concentrate
Alfalfa Concentrate

What is it?

A nutrient-dense concentrate from alfalfa rich in vitamins, minerals, and chlorophyll.

What it does?

Provides broad nutritional support and natural chlorophyll.

So what?

Supports overall nutrition and contributes to breath freshness.

Parsley Flakes
Parsley Flakes

What is it?

Dried parsley flakes containing chlorophyll and natural plant compounds.

What it does?

Helps neutralize mouth odors.

What it does?

Supports fresh breath.

Banana Flour (Prebiotic)
Banana Flour (Prebiotic)

What is it?

Dried banana fruit powder providing prebiotic fiber.

What it does?

Nourishes beneficial gut bacteria.

So what?

Supports a balanced gut microbiome and promotes a healthy gut-oral connection for overall wellness.

Chicory Root (Prebiotic)
Chicory Root (Prebiotic)

What is it?

A natural source of inulin (prebiotic fiber) from chicory root.

What it does?

Promotes the growth of beneficial gut bacteria and provides natural, sugar-free sweetness.

So what?

Supports digestive regularity, nutrient absorption, and a healthy gut-oral axis.

Ground Turmeric
Ground Turmeric

What is it?

Finely ground turmeric root containing curcuminoids.

What it does?

Helps regulate normal inflammatory pathways.

So what?

Supports gum comfort and a healthy oral environment.

Calcium Carbonate
Calcium Carbonate

What is it?

A natural mineral source of bioavailable calcium.

What it does?

Provides calcium for teeth and bones while offering mild abrasive properties.

So what?

Helps maintain strong teeth and supports gentle mechanical cleaning during chewing.

Functional Excipients (Flavor and Texture - with Benefits)

Great chews require more than just actives - they need the right texture, stability, and taste to be effective day after day. Our functional excipients are selected to do more than hold the product together. Each one plays a critical role in flavor, structure, or consistency while also offering secondary health benefits – from supporting digestion and nutrient absorption to promoting skin, coat, and overall wellness. It’s food science with intention - nothing added without a purpose.

Brewer’s Yeast
Brewer’s Yeast

What is it?

Deactivated nutritional yeast rich in B vitamins and natural compounds.

What it does?

Provides B vitamins and enhances palatability.

So what?

Supports energy metabolism, skin and coat health, and makes the chews more appealing to dogs.

Sunflower Lecithin
Sunflower Lecithin

What is it?

A natural emulsifier derived from sunflower seeds containing phosphatidylcholine.

What it does?

Supports cell membrane integrity and fat emulsification.

So what?

Helps maintain healthy brain function and improves nutrient absorption.

Pea Starch
Pea Starch

What is it?

A resistant starch derived from peas.

What it does?

Acts as a prebiotic fiber that feeds beneficial gut bacteria.

So what?

Supports digestive function, microbial diversity, and stool quality.

Buffered Vinegar
Buffered Vinegar

What is it?

A pH-balanced form of vinegar used in small amounts.

What it does?

Helps maintain a balanced oral pH environment.

So what?

Supports a healthy mouth and fresh breath without risking enamel.

Gelatin
Gelatin

What is it?

A natural protein derived from collagen.

What it does?

Provides collagen peptides and helps form the soft texture.

So what?

Supports joint comfort, skin/coat health, gut lining integrity, and palatability.

Tapioca Starch
Tapioca Starch

What is it?

Starch from cassava root containing resistant starch.

What it does?

Functions as a prebiotic fiber and a gentle binder.

So what?

Supports digestive regularity and beneficial gut flora balance.

Inactive Ingredients (Food Science - Without the Junk)

Some ingredients are simply necessary to ensure safety, consistency, and quality. Our inactive ingredients are kept to a strict minimum and chosen for their digestibility, neutrality, and safety. They don’t drive claims or marketing - they just help the chew maintain its soft texture, stability, and freshness. No fillers, no unnecessary additives, and no hidden extras - just the practical realities of responsible food science.

Rice Flour
Rice Flour

What is it?

A finely milled rice-based binder and structure provider.

What it does?

Serves as a digestible base and texture agent.

So what?

Provides structure to the chew while being gentle on digestion.

Vegetable Glycerin
Vegetable Glycerin

What is it?

A plant-derived humectant.

What it does?

Retains moisture in the product.

So what?

Creates the soft, chewy texture dogs love.

Sunflower Oil
Sunflower Oil

What is it?

A small amount of sunflower oil used for flavor and blending.

What it does?

Aids in mixing ingredients and enhances taste.

So what?

Improves palatability (used sparingly, <1% of formula).

Citric Acid
Citric Acid

What is it?

A natural preservative derived from citrus.

What it does?

Adjusts pH and preserves freshness.

So what?

Helps maintain product stability and quality.