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PetLab Co. simplifies daily oral care by using water additives and basic powders to help target surface buildup and freshen breath.
Arterra advances canine oral health further with Nano-Hydroxyapatite (nHA) - actively remineralizing enamel, reinforcing internal tooth density, and protecting the gut-oral microbiome for the long term.
Both products support cleaner teeth, but only Arterra’s strengthens.
Powered by Nano-Hydroxyapatite
Fights Plaque
Freshens Breath
Supports Healthy Gums
Prebiotic Gut Support
Whole-body Wellness
39 Premium Ingredients
22,500+ Happy Customers
Superior Quality & Dosage
Veterinarian Formulated
Science-Backed
Made in the USA
cGMP Certified Facility
100% Filler Free
Enhanced Longevity
Dental Defense
Pet parents who turn to PetLab Co. are proactive. They recognize that routine canine dental hygiene is critical, and they want an effortless solution that avoids the daily struggle of toothbrushing.
That instinct is right on target. But as dental science evolves, an essential question arises for thoughtful dog owners:
That is the pivotal difference between cosmetic mouth maintenance and true preventive oral science.
Dentastix rely primarily on mechanical abrasion and surface-level scraping, leaving deeper oral health and plaque prevention unaddressed.
Arterra is formulated with clean, science-guided ingredients designed to support long-term enamel strength, whole-mouth wellness, and advanced defense from the inside out.
No unnecessary fillers or quick-fix shortcuts. Just a smarter, more complete daily dental standard your dog actually needs.
PetLab Co. Dental Formula is designed to sit in a water bowl, diluting mild cleansers across the mouth to soften visible buildup. While convenient, water additives cannot rebuild compromised tooth enamel.
Every chew releases bioactive Nano-Hydroxyapatite (nHA) - the exact compound comprising 97% of dental enamel.
Rather than simply rinsing teeth, Arterra actively:
Cleaner looking teeth today matter. Stronger teeth that last a lifetime matter more.
When dental solutions are added to drinking water, dosing is unpredictable. Heavy drinkers receive excess solution; light drinkers receive virtually none.
Furthermore, water bypasses the mechanical friction necessary to clear deep periodontal margins.
Standard pet dental cleansers often attempt to sterilize the mouth, using broad-spectrum ingredients that disrupt both good and bad bacteria.
Real dental health is systemic. When the oral microbiome thrives, the entire body benefits.
PetLab Co. built a popular brand around daily convenience and surface-level breath improvement.
Because true preventative care is about protecting your dog's quality of life ten years from now, not just masking bad breath today.
"Finally, I love his kisses again!"
With Nano-Hydroxyapatite for Dogs of All Ages
“Arterra’s dental chew is the first to combine new technology like nano-hydroxyapatite and active botanicals to strengthen teeth, freshen breath, and support healthy gums.”
The only dental chew powered by Nano-Hydroxyapatite
Arterra Dental Chews don’t just clean - they proactively strengthen teeth from within.
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“He’s more excited for these than his dinner! A total game-changer for his daily routine.”
“Reggie hides his treats to save them for later; he clearly values these more than any other bone.”
“nHA works! I use it in my toothpaste too. My dog's teeth and my own have never been whiter.”
“Jasper the Corgi loves these! I am incredibly impressed with the quality of the ingredients.”
“My dog is obsessed with these dental bones! It is a relief to find something he truly enjoys.”
“Even my picky Border Collie loves them. I’m definitely adding these to my monthly subscription.”
Jonathan Willbanks is an entrepreneur, biohacker, and devoted dog dad driving innovation in pet longevity. As a husband and father, his commitment to health spans the entire family, but his journey into canine wellness began with his dog Arturo - who lived to the human equivalent of 117 through a dedicated focus on functional medicine.
Through Arterra, Jonathan is bringing that same human-grade innovation to the pet world so every dog has the chance to live a long, vibrant life. His career spans 17 years of high-level e-commerce and product management, highlighted by founding the Inc. 500-ranked agency Cartograph and pioneering work for General Electric’s first in-house Amazon team.
Having developed and distributed bestselling products on a national scale, Jonathan now applies that same rigor to pet healthcare. Today, he combines his professional expertise with a genuine love for animals to bridge the gap between human science and canine wellness, ensuring a long, thriving life becomes the new standard for every member of the family.
If you are looking for a smarter standard of care, Arterra was built for you.
Oral disease is one of the most persistent health challenges dogs face, and true protection relies on consistent daily habits rather than quick fixes.
Just an advanced, complete approach to protecting the teeth that carry your dog through life.
Arterra dental chews are built from the inside out to support stronger teeth, healthier gums, and fresher breath. Each ingredient earns its place - from enamel-supporting actives to functional components that enhance texture and effectiveness - all working together through daily chewing for real oral health benefits.
These are the ingredients that deliver real, functional benefits for your dog’s oral and gut health. Our active ingredients are chosen for their proven roles, recognizability, and meaningful impact, starting with essential dental actives that support enamel, gums, and breath, followed by gut-supporting ingredients that reinforce the oral–gut connection. Supporting actives enhance comfort, balance, and daily nutrition without overcomplicating the formula. Every active ingredient earns its place by contributing to healthier chewing, inside and out.
A bioactive mineral that mimics natural tooth enamel, used in a dog-safe, rod-shaped nanoparticle form.
Supports enamel remineralization and helps defend against plaque buildup at the microscopic level.
Helps strengthen teeth and promote long-term oral health through daily chewing.
A concentrated extract rich in proanthocyanidins from cranberries.
Helps inhibit the adhesion of odor-causing bacteria to oral surfaces.
Supports fresh breath and healthy gums.
A concentrated source of catechins and natural antioxidants from green tea leaves.
Helps inhibit the growth of bacteria associated with bad breath while providing antioxidant support.
Supports healthy gums and fresh breath.
Certified organic brown seaweed harvested from pristine waters, providing trace minerals, iodine, polysaccharides, and polyphenols.
Supplies essential minerals for thyroid function and contains bioactive compounds that support a balanced
oral microbiome.
Helps maintain healthy gums, fresh breath, and overall vitality while complementing daily chewing for long-term oral health.
A nutrient-dense concentrate from alfalfa rich in vitamins, minerals, and chlorophyll.
Provides broad nutritional support and natural chlorophyll.
Supports overall nutrition and contributes to breath freshness.
Dried parsley flakes containing chlorophyll and natural plant compounds.
Helps neutralize mouth odors.
Supports fresh breath.
Dried banana fruit powder providing prebiotic fiber.
Nourishes beneficial gut bacteria.
Supports a balanced gut microbiome and promotes a healthy gut-oral connection for overall wellness.
A natural source of inulin (prebiotic fiber) from chicory root.
Promotes the growth of beneficial gut bacteria and provides natural, sugar-free sweetness.
Supports digestive regularity, nutrient absorption, and a healthy gut-oral axis.
Finely ground turmeric root containing curcuminoids.
Helps regulate normal inflammatory pathways.
Supports gum comfort and a healthy oral environment.
A natural mineral source of bioavailable calcium.
Provides calcium for teeth and bones while offering mild abrasive properties.
Helps maintain strong teeth and supports gentle mechanical cleaning during chewing.
Great chews require more than just actives - they need the right texture, stability, and taste to be effective day after day. Our functional excipients are selected to do more than hold the product together. Each one plays a critical role in flavor, structure, or consistency while also offering secondary health benefits – from supporting digestion and nutrient absorption to promoting skin, coat, and overall wellness. It’s food science with intention - nothing added without a purpose.
Deactivated nutritional yeast rich in B vitamins and natural compounds.
Provides B vitamins and enhances palatability.
Supports energy metabolism, skin and coat health, and makes the chews more appealing to dogs.
A natural emulsifier derived from sunflower seeds containing phosphatidylcholine.
Supports cell membrane integrity and fat emulsification.
Helps maintain healthy brain function and improves nutrient absorption.
A resistant starch derived from peas.
Acts as a prebiotic fiber that feeds beneficial gut bacteria.
Supports digestive function, microbial diversity, and stool quality.
A pH-balanced form of vinegar used in small amounts.
Helps maintain a balanced oral pH environment.
Supports a healthy mouth and fresh breath without risking enamel.
A natural protein derived from collagen.
Provides collagen peptides and helps form the soft texture.
Supports joint comfort, skin/coat health, gut lining integrity, and palatability.
Starch from cassava root containing resistant starch.
Functions as a prebiotic fiber and a gentle binder.
Supports digestive regularity and beneficial gut flora balance.
Some ingredients are simply necessary to ensure safety, consistency, and quality. Our inactive ingredients are kept to a strict minimum and chosen for their digestibility, neutrality, and safety. They don’t drive claims or marketing - they just help the chew maintain its soft texture, stability, and freshness. No fillers, no unnecessary additives, and no hidden extras - just the practical realities of responsible food science.
A finely milled rice-based binder and structure provider.
Serves as a digestible base and texture agent.
Provides structure to the chew while being gentle on digestion.
A plant-derived humectant.
Retains moisture in the product.
Creates the soft, chewy texture dogs love.
A small amount of sunflower oil used for flavor and blending.
Aids in mixing ingredients and enhances taste.
Improves palatability (used sparingly, <1% of formula).
A natural preservative derived from citrus.
Adjusts pH and preserves freshness.
Helps maintain product stability and quality.
You started by searching for Dentastix because you care about your dog’s health. Now discover what modern canine dental science can look like.
Stronger enamel. Balanced oral biology. Healthier years ahead.
© 2026 Arterra Pet, All Rights Reserved.
© 2026 Arterra Pet, All Rights Reserved.
