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PupGum targets oral bacteria and disrupts surface biofilm to combat bad breath and gum irritation. Arterra takes canine oral medicine a critical step further.
Powered by Nano-Hydroxyapatite (nHA), Arterra actively remineralizes depleted enamel, repairs microscopic tooth wear, and balances the whole-body gut-oral axis for lifelong dental resilience.
Powered by Nano-Hydroxyapatite
Fights Plaque
Freshens Breath
Supports Healthy Gums
Prebiotic Gut Support
Whole-body Wellness
39 Premium Ingredients
22,500+ Happy Customers
Superior Quality & Dosage
Veterinarian Formulated
Science-Backed
Made in the USA
cGMP Certified Facility
100% Filler Free
Enhanced Longevity
Dental Defense
Pet parents researching PupGum are already thinking ahead. They know routine dental neglect leads to systemic health complications, and they want an active chew that fights bad breath and plaque at a deeper level than generic treats.
That protective instinct is spot-on. But as veterinary dental science progresses, a pivotal question emerges:
That distinction marks the transition from short-term microbial suppression to permanent tooth preservation.
PupGum offers temporary surface freshness, but Arterra actively rebuilds teeth. It is the first dental chew powered by nano-hydroxyapatite (nHA) to remineralize enamel and seal micro-fissures where plaque takes hold.
Soft treats crumble instantly, and hard bones risk cracked teeth. Arterra uses a targeted, pliable texture that contours to every tooth, scrubbing down to the gum line safely without breakage or abrasives.
Oral health reflects inner wellness. Arterra combines human-grade clean ingredients with organic kelp, antioxidants, and prebiotics to balance the oral microbiome and protect long-term vitality.
PupGum approaches dental care by seeking to reduce oral microbes and disrupt surface biofilms. While controlling bacteria is helpful, bacteria are only half of the equation - daily chewing, diet, and acidity constantly strip vital minerals away from your dog’s enamel.
Every chew delivers genuine Nano-Hydroxyapatite (nHA) - the primary mineral that makes up 97% of natural tooth enamel. Arterra:
Managing mouth flora is a start. Rebuilding enamel strength ensures teeth that last a lifetime.
PupGum focuses on the local oral environment. Yet veterinary research shows that foul breath and systemic inflammation frequently originate deep in the digestive tract.
When gut health and oral biology work in harmony, systemic breath freshness follows.
Effective dental chews must clean deep into the gingival margins where periodontal disease takes root, rather than crumbling quickly in the mouth.
PupGum positions itself around stopping bad breath and soothing sensitive gums in the near term.
Because true preventative healthcare is about protecting your dog's vitality at age fifteen, not merely masking odor this week.
"Finally, I love his kisses again!"
With Nano-Hydroxyapatite for Dogs of All Ages
“Arterra’s dental chew is the first to combine new technology like nano-hydroxyapatite and active botanicals to strengthen teeth, freshen breath, and support healthy gums.”
The only dental chew powered by Nano-Hydroxyapatite
Arterra Dental Chews don’t just clean - they proactively strengthen teeth from within.
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“He’s more excited for these than his dinner! A total game-changer for his daily routine.”
“Reggie hides his treats to save them for later; he clearly values these more than any other bone.”
“nHA works! I use it in my toothpaste too. My dog's teeth and my own have never been whiter.”
“Jasper the Corgi loves these! I am incredibly impressed with the quality of the ingredients.”
“My dog is obsessed with these dental bones! It is a relief to find something he truly enjoys.”
“Even my picky Border Collie loves them. I’m definitely adding these to my monthly subscription.”
Jonathan Willbanks is an entrepreneur, biohacker, and devoted dog dad driving innovation in pet longevity. As a husband and father, his commitment to health spans the entire family, but his journey into canine wellness began with his dog Arturo - who lived to the human equivalent of 117 through a dedicated focus on functional medicine.
Through Arterra, Jonathan is bringing that same human-grade innovation to the pet world so every dog has the chance to live a long, vibrant life. His career spans 17 years of high-level e-commerce and product management, highlighted by founding the Inc. 500-ranked agency Cartograph and pioneering work for General Electric’s first in-house Amazon team.
Having developed and distributed bestselling products on a national scale, Jonathan now applies that same rigor to pet healthcare. Today, he combines his professional expertise with a genuine love for animals to bridge the gap between human science and canine wellness, ensuring a long, thriving life becomes the new standard for every member of the family.
PupGum offers a brief masking treat. Arterra delivers active, long-term enamel defense and systemic oral health in every single chew.
Why pet parents are upgrading from PupGum to Arterra.
Upgrade to a daily dental ritual that strengthens tooth structure, protects gum health, and supports your dog's vitality for life.
Arterra dental chews are built from the inside out to support stronger teeth, healthier gums, and fresher breath. Each ingredient earns its place - from enamel-supporting actives to functional components that enhance texture and effectiveness - all working together through daily chewing for real oral health benefits.
These are the ingredients that deliver real, functional benefits for your dog’s oral and gut health. Our active ingredients are chosen for their proven roles, recognizability, and meaningful impact, starting with essential dental actives that support enamel, gums, and breath, followed by gut-supporting ingredients that reinforce the oral–gut connection. Supporting actives enhance comfort, balance, and daily nutrition without overcomplicating the formula. Every active ingredient earns its place by contributing to healthier chewing, inside and out.
A bioactive mineral that mimics natural tooth enamel, used in a dog-safe, rod-shaped nanoparticle form.
Supports enamel remineralization and helps defend against plaque buildup at the microscopic level.
Helps strengthen teeth and promote long-term oral health through daily chewing.
A concentrated extract rich in proanthocyanidins from cranberries.
Helps inhibit the adhesion of odor-causing bacteria to oral surfaces.
Supports fresh breath and healthy gums.
A concentrated source of catechins and natural antioxidants from green tea leaves.
Helps inhibit the growth of bacteria associated with bad breath while providing antioxidant support.
Supports healthy gums and fresh breath.
Certified organic brown seaweed harvested from pristine waters, providing trace minerals, iodine, polysaccharides, and polyphenols.
Supplies essential minerals for thyroid function and contains bioactive compounds that support a balanced
oral microbiome.
Helps maintain healthy gums, fresh breath, and overall vitality while complementing daily chewing for long-term oral health.
A nutrient-dense concentrate from alfalfa rich in vitamins, minerals, and chlorophyll.
Provides broad nutritional support and natural chlorophyll.
Supports overall nutrition and contributes to breath freshness.
Dried parsley flakes containing chlorophyll and natural plant compounds.
Helps neutralize mouth odors.
Supports fresh breath.
Dried banana fruit powder providing prebiotic fiber.
Nourishes beneficial gut bacteria.
Supports a balanced gut microbiome and promotes a healthy gut-oral connection for overall wellness.
A natural source of inulin (prebiotic fiber) from chicory root.
Promotes the growth of beneficial gut bacteria and provides natural, sugar-free sweetness.
Supports digestive regularity, nutrient absorption, and a healthy gut-oral axis.
Finely ground turmeric root containing curcuminoids.
Helps regulate normal inflammatory pathways.
Supports gum comfort and a healthy oral environment.
A natural mineral source of bioavailable calcium.
Provides calcium for teeth and bones while offering mild abrasive properties.
Helps maintain strong teeth and supports gentle mechanical cleaning during chewing.
Great chews require more than just actives - they need the right texture, stability, and taste to be effective day after day. Our functional excipients are selected to do more than hold the product together. Each one plays a critical role in flavor, structure, or consistency while also offering secondary health benefits – from supporting digestion and nutrient absorption to promoting skin, coat, and overall wellness. It’s food science with intention - nothing added without a purpose.
Deactivated nutritional yeast rich in B vitamins and natural compounds.
Provides B vitamins and enhances palatability.
Supports energy metabolism, skin and coat health, and makes the chews more appealing to dogs.
A natural emulsifier derived from sunflower seeds containing phosphatidylcholine.
Supports cell membrane integrity and fat emulsification.
Helps maintain healthy brain function and improves nutrient absorption.
A resistant starch derived from peas.
Acts as a prebiotic fiber that feeds beneficial gut bacteria.
Supports digestive function, microbial diversity, and stool quality.
A pH-balanced form of vinegar used in small amounts.
Helps maintain a balanced oral pH environment.
Supports a healthy mouth and fresh breath without risking enamel.
A natural protein derived from collagen.
Provides collagen peptides and helps form the soft texture.
Supports joint comfort, skin/coat health, gut lining integrity, and palatability.
Starch from cassava root containing resistant starch.
Functions as a prebiotic fiber and a gentle binder.
Supports digestive regularity and beneficial gut flora balance.
Some ingredients are simply necessary to ensure safety, consistency, and quality. Our inactive ingredients are kept to a strict minimum and chosen for their digestibility, neutrality, and safety. They don’t drive claims or marketing - they just help the chew maintain its soft texture, stability, and freshness. No fillers, no unnecessary additives, and no hidden extras - just the practical realities of responsible food science.
A finely milled rice-based binder and structure provider.
Serves as a digestible base and texture agent.
Provides structure to the chew while being gentle on digestion.
A plant-derived humectant.
Retains moisture in the product.
Creates the soft, chewy texture dogs love.
A small amount of sunflower oil used for flavor and blending.
Aids in mixing ingredients and enhances taste.
Improves palatability (used sparingly, <1% of formula).
A natural preservative derived from citrus.
Adjusts pH and preserves freshness.
Helps maintain product stability and quality.
You started by searching for PupGum because you care about your dog’s health. Now discover what modern canine dental science can look like.
Stronger enamel. Balanced oral biology. Healthier years ahead.
© 2026 Arterra Pet, All Rights Reserved.
© 2026 Arterra Pet, All Rights Reserved.
