Our Team

For years we have had a singular focus: to help our best friends live their best lives. Now with our products we have delivered on our goal by an order of magnitude. Meet the team responsible...

Jonathan Willbanks

Founder, CEO

Jonathan Willbanks, an entrepreneur at heart, biohacker by passion, and devoted dog dad to Ripley (2) and Max (10), is a force of innovation in pet wellness and longevity.

His founding of the Inc. 500-ranked agency Cartograph marks just one highlight in a 17-year career that spans e-commerce and product management, including pioneering work with General Electric's first in-house Amazon team and the development of bestselling products distributed nationally. Jonathan’s deep commitment to improving pet health reflects in his work, driven by a mission to redefine standards in pet healthcare through entrepreneurial innovation.

With a focus on ensuring that dogs like Ripley and Max, and indeed all pets, benefit from advancements in care, Jonathan’s blend of professional acumen and genuine love for animals guides his quest to transform pet wellness, embodying the spirit of entrepreneurship with a purpose to make a lasting difference in the lives of pets and their families.

Matthew Graham

Co-Founder, Head of Operations

Matthew Graham

Co-Founder, Head of Operations

Matthew Graham, serving as Arterra's Head of Operations, expertly marries his operational acumen with a profound passion for pet wellness, steering the company's mission to promote pet longevity and health.

His entrepreneurial journey, spanning two decades, has been marked by a laser focus on refining operations and cultivating high-performance teams, elements crucial to Arterra's exponential growth and operational efficiency. His tenure at Apple, where he led pivotal development initiatives, underscored his adeptness in managing intricate projects and pushing the boundaries of innovation.

Matthew's personal life as a caring dog dad to two Miniature Schnauzers, Gordon and Bullock, inspires his drive to elevate the standard of pet care. Through his leadership, Arterra is not just creating products but is also setting new benchmarks in operational excellence and supply chain management to ensure that pets can lead healthier, more vibrant lives.